FAQ
Licensing
How do music rights management work?
To play music in your business, you need to understand two key types of rights: reproduction rights and public performance rights. Reproduction rights allow you to copy, record, or make a fixed version of a song. If you’re making playlists with music, you must pay for these rights. Public performance rights allow you to play music in public settings. Different countries have organizations that manage these rights. For example, in the U.K., PRS manages reproduction rights, while PPL handles public performance rights. MUSICALISM ensures reproduction rights are covered by securing agreements with organizations like PRS and PPL, allowing them to legally use music in their playlists. However, MUSICALISM does not handle public performance rights because they are not directly playing the music. The business playing the music must contact the relevant local organization to ensure compliance with the law.
Does MUSICALISM use public streaming platforms like Spotify or Apple Music to play playlists in my venues?
No. Streaming platforms only allow music for personal or limited non-commercial use among social circles. Due to performance rights, MUSICALISM does not use platforms like Spotify, Apple Music, Qubuz, Tidal, or Deezer. Instead, we rely on a meticulously licensed music catalog distributed through our proprietary platform.
Does MUSICALISM offer music services globally?
Yes, MUSICALISM offers music services globally. Our music catalog retains legal status worldwide, having obtained full authorization from the producers. However, it is essential that performance rights be appropriately negotiated by the broadcasters with their local music copyright management organization.
Sound System
Does MUSICALISM provide only background music, or can you also provide sound system solutions?
We offer three solutions for our clients:
- Background music provision service alone.
- Integration or replacement of sound systems if you are not satisfied with your current setup.
- Full consultation during the initial project blueprint phase.
MUSICALISM is the first company worldwide to provide everything from A to Z in the audio chain: from licensed music libraries to certified technicians capable of installing processors, amplifiers, and full-range speaker
What audio quality does MUSICALISM's music library offer?
Delivering audio without poor quality or noticeable distortions is essential for us. Achieving a pleasing auditory experience demands true commitment in our music sourcing method. The quality of sound depends on minimizing data loss during the conversion of signals into audible sounds by amplifiers and speakers.
We ensure that each song we source matches our standard-quality protocol, typically MP3s at 320kbps or lossless codecs. These need to be paired with speakers and amplifiers capable of rendering sounds without any noise or distortion, ensuring a high-quality auditory experience every time.
Is the music provided by Musicalism streamed solely via the internet?
No, the music provided by MUSICALISM is not streamed solely via the internet.
Picture this: a prestigious hotel suddenly experiencing intermittent issues due to streaming problems, unstable Wi-Fi connections, or even worse, music blackouts due to internet outages. To prevent such breakdowns in broadcasting, it’s crucial to ensure the reliability of your audio sources.
Our solution to this potential issue involves storing audio content locally on an independent music player connected via a CAT6 Ethernet cable directly to amplifiers and speakers. This maximizes the stability of audio broadcasts and avoids unnecessary headaches. While we do offer our App music players for compact environments where space is limited, we highly recommend a hardware-wired solution with redundancy measures to ensure uninterrupted music playback.
Music Curation
How does MUSICALISM understand the preferences of the guests at our venue?
Playing random or inappropriate music that doesn’t align with your venue’s image can spoil the ambiance. Choosing music specifically for your brand or location can be a powerful way to engage your customers. That’s why consumer profiling is crucial during the initial briefing with MUSICALISM’s account managers. It helps us pinpoint the right audience and recommend music that matches the desired mood for your venue, ensuring a perfect fit for your ambiance.
How often does MUSICALISM update the initial music selection provided?
The initial playlist comprises approximately 400 tracks, ensuring it exceeds 24 hours of continuous play, which helps alleviate the risk of monotony from repetitive tracks.
On a quarterly basis, we significantly update the playlists by introducing new songs. This updating process is carefully coordinated to maintain a balance between continuity and novelty. Additionally, leveraging MUSICALISM’s extensive music libraries, we meticulously optimize the sequencing of tracks to deliver an experience characterized by maximum variety, thereby enhancing the guest experience.
How does using MUSICALISM's background music service affect our entertainment costs?
Creating an engaging musical environment is essential for any establishment in the hospitality industry. While live band acts and skilled DJs bring unique energy and can read the crowd, bespoke background music services like MUSICALISM maintain a consistent musical mood aligned with your brand identity, especially when live performers are not present or during quieter seasons.
Our data indicates that adopting MUSICALISM’s services can result in significant savings. For an average 200-seat restaurant, this can amount to around $20,000 USD per season, even excluding additional fees for expenses such as public performance rights. This cost-effective solution helps maintain an engaging atmosphere while reducing overall entertainment expenses.
How long does it takes to receive your music?
It takes between 3 and 4 weeks to receive your music. We don’t recycle pre-made music templates; instead, we invest time in understanding your concept and selecting the right songs. As artisans of music curation, we ensure that each concept works from the very beginning, prioritizing quality over quantity to ensure client satisfaction.
While we value efficiency, we also serve a diverse clientele and take time for personal development. Rest assured, once the order is signed, you can expect to receive the music within less than a month.
MUSICALISM Tools
Can you also integrate a song into my telephone hold music?
Yes, thanks to our production team, we can create a brand new or sound-alike theme for your incoming calls, tailored to VoIP standards. Your account manager can suggest diverse options from our library to keep callers engaged and reduce perceived wait times. Clear lyrics and recordings provided by your company are essential to evoke a positive vibe and further connect the customer to your brand.
If we want to add different music to our restrooms, how does this work?
Thanks to our wellness and spa music offerings, we can provide a distinct channel that operates autonomously, catering to those who prioritize meticulous attention to detail. In upscale settings such as five-star hotels and Michelin-starred restaurants, we meticulously curate every facet of the guest experience, including lavatories, where even the slightest nuances can significantly impact the overall impression. We specialize in delivering music solutions tailored specifically for restroom environments, offering a cohesive experience at a discounted rate compared to individual venue pricing.
Office
Do you have an address where I can meet your team?
Yes, thanks to our production team, we can create a brand new or sound-alike theme for your incoming calls, tailored to VoIP standards. Your account manager can suggest diverse options from our library to keep callers engaged and reduce perceived wait times. Clear lyrics and recordings provided by your company are essential to evoke a positive vibe and further connect the customer to your brand.